The Foundation to a Successful Law Firm Web Marketing Strategy
Based on my experience creating law firm web marketing strategies over the years, I am now compelled to share some of my insights to the world. Ensuring your web marketing strategy is cohesive across multiple channels is absolutely essential in today’s digital age. And this is especially critical for law firms. Because legal professionals are […]
Read MoreLocal SEO Tips for Google’s New Local Search Results
The search engine results pages (SERP’s) for local keywords continue to evolve. Just take a look at the screen shot below of Google’s new Local Search results. For those of us who are avid Google users, the new look of these local search results is pretty fresh stuff. For SEO, it’s begging the question how […]
Read MoreEcommerce Internet Marketing: PPC or SEO?
The Internet marketing arena for ecommerce websites is becoming even more vast. Almost any product niche that’s applicable to online selling is emerging with new, powerful players. Just take a look at the search engine results for certain product-related searches. Below is just one example of the intense competitive nature that ecommerce Internet marketing has […]
Read MoreHow to Optimize Images for Google Places SEO
Google feeds off content. And content is the driving force behind better search engine rankings, especially for Google Places SEO. Of the many forms of content on a Google Places page, images are one of the easiest to optimize. In matter of a few simple steps, you can optimize your images to help grow your […]
Read MoreHow to Conduct Keyword Research the Right Way
Search engine optimization (SEO) is one of the most effective way of improving your website’s visibility on the Internet. In most cases, search engine users only click the listings that appear on the first page of the SERPs (search engine results pages). Even the sponsored or paid listings above the organic results are being overlooked, […]
Read MoreThe Landscape for Local SEO is Google Places
The scope of search engine optimization (SEO) is constantly changing, especially in the form of local SEO. Strategies that may have been successful one year ago may be obsolete today. Search engine optimizers must be at the forefront of their profession, absorbing any emerging channels, tools, and tactics that will send quality traffic to their […]
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