Do Local Directories Matter for Ecommerce SEO?
With a lot buzz surrounding phrases like local SEO, citation auditing, and ensuring your business is listed on all major web directories, an ecommerce marketer has to wonder if these local directories offer any SEO value. Given the non-location-specific nature of ecommerce SEO, one begs the question: do local directories matter for ecommerce SEO? If […]
Read MoreThe 4 Pillars of Local Inbound Marketing
The web has drastically evolved the way in which smart businesses handle their core marketing efforts. Local business marketers who understand inbound marketing can develop comprehensive web solutions that are sustainable, measurable, highly effective and cost-efficient. Inbound marketing, in a nutshell, involves putting yours business (or its web presence) in front of the people that […]
Read More3 Advantages of Guest Blogging for Web Presence Optimization
The practice of guest blogging is becoming a very popular tool for organic SEO and web presence optimization. Guest blogging offers tremendous opportunities to help SEO’s and Internet marketers expand their web presence in front of new audiences, all the while diversifying their link building efforts on new, publishing platforms. In short, guest blogging carries […]
Read More3 Benefits of Creating a Content Marketing Strategy for Your Business
Content marketing is becoming more than just a buzzword in the Internet marketing and SEO industries. Content marketing is a rather broad term that underscores a powerful approach to promote a business on the Web. In short, creating brilliant content (whether in form of a video, article, blog post, or infographic) and marketing that content […]
Read MoreWhy You Can’t Afford Not To Use Content Marketing
There are several reasons why you should strive to generate quality content for your website. Content creation can significantly contribute to how well you market and promote your online business, brand, product, or service. In addition, content is backbone behind any SEO or inbound marketing strategy. At the Web Presence Group, we call this approach […]
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