3 Foundational PPC Management Strategies for Ecommerce Sites
Ecommerce PPC management is often a complex and cumbersome undertaking. Unless you’re using PPC management software that streamlines various tasks and processes, you have to understand the intricacies of the advertising platform (namely “Google AdWords.”) Even if you are using software for ecommerce PPC management, these strategies still apply. Below are three foundational PPC management […]
Read MoreThe Best Resource for PPC Optimization is in the ‘Search Terms’
If you manage a PPC campaign in Google AdWords, then you’ll definitely want to conduct some optimization from time to time. “Optimization” is just a fancy way of saying “tuning-up” or “improving performance.” For most PPC campaign managers (especially those who maintain large AdWords accounts,) optimization can be an ongoing endeavor. To be adept in […]
Read More5 Practical PPC Optimization Tips for Efficient Campaign Management
Managing a Pay Per Click (PPC) advertising campaign in Google AdWords can be a cumbersome endeavor. I often see PPC campaigns that are just a mess, and for many reasons. A little education can go a long way when trying to manage a profitable PPC campaign. Below I share with you five easy-to-learn PPC optimization […]
Read More6 Budget-Sucking PPC Campaign Management Mistakes (and How to Avoid Them)
Managing an AdWords PPC campaign can be a cumbersome undertaking. It’s not uncommon for inexperienced marketers to quickly fail at PPC campaign management. This is primarily due to a lack of knowledge and understanding of the foundational techniques and best practices. Well now it’s time to learn from the mistakes of elementary search marketers. Below […]
Read MoreHow to Conduct Keyword Research the Right Way
Search engine optimization (SEO) is one of the most effective way of improving your website’s visibility on the Internet. In most cases, search engine users only click the listings that appear on the first page of the SERPs (search engine results pages). Even the sponsored or paid listings above the organic results are being overlooked, […]
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