How PPC Can Launch Your Small Business
In comparison with traditional, off-line forms of local advertising, Pay Per Click advertising through Google search can offer ten-fold the ROI.
In short, PPC advertising has become one of the most efficient, highly targeted forms of marketing. With the growing number of smartphone users, local search has progressed immensely over the past year. Pay Per Click enables small businesses to hold the top spot on local search engine results, and without breaking the bank.
How Pay Per Click Advertising Works
Pay Per Click advertising enables a business to bid for advertising placements on the search engine results that best suit the company’s market. Marketers can bid on specific keywords that will drive them qualified website traffic, and they pay only when their ads are clicked.
In addition, PPC campaigns can be tailored so ads are only triggered and displayed when searched by users in specified geographic locations. This alone offers incredible market-specificity in who sees your online advertisements. However recently, the Pay Per Click advertising arena in Google offers even more for local small businesses.
PPC advertising through Google Ads is no walk in the park. It’s advised to work with a consultant, outsource the work to a trusted team of experts, or take the time to learn Google Ads to better understand the platform. Yisoo is one such Internet marketing training platform that makes it both easy and affordable.
The Local Power Behind Google AdWords Express
Google AdWords Express is a relatively new concept in paid search advertising. AdWords Express is designed specifically for local businesses, and combines a company’s PPC ads with its Google Places listing.
The AdWords Express platform is very easy to use and offers even more prominence in the search engine results. Not only will your local PPC ad be enhanced, but your Google Places listing will also be promoted with the coveted blue pin (as opposed to the traditional red pin.)
If you are considering PPC for your local business, we can help. Whether through a simple consulting session or providing ongoing services, we have the experience to make your local online advertising campaign a success.
This article written by Tyler Tafelsky, one of our SEO & Website Optimization Specialists here at Web Presence Group.
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