3 Benefits of Creating a Content Marketing Strategy for Your Business
Content marketing is becoming more than just a buzzword in the Internet marketing and SEO industries. Content marketing is a rather broad term that underscores a powerful approach to promote a business on the Web.
In short, creating brilliant content (whether in form of a video, article, blog post, or infographic) and marketing that content (whether through Google+, Twitter, YouTube, StumbleUpon, or Facebook) offers a relevant, cost-efficient way to connect with highly target audiences. 
The approaches to content marketing offer limitless opportunities. You can create and distribute various forms of content and in many different ways. And just a limitless as the opportunities in content marketing are the potential benefits for businesses.
Benefits of a Content Marketing Strategy
Businesses of all types can enhance their brand image and overall marketing efforts by producing and sharing quality content. In fact, research conducted by Kapost has found that per dollar, content marketing contributes to three times more leads that tradition online advertising, such as paid search. As a result, developing a content marketing strategy can be a momentous game-changer for your business’s marketing plan.
Although content marketing offers tons of advantages (some of which being nearly impossible to track,) there are three major benefits that your business can realize:
- Inbounding Traffic to Your Site
- Building Brand Awareness through Engagement
- Generating Natural Link Popularity for SEO
Inbounding Traffic to Your Site
One of the most essential roles of content marketing is to inbound traffic to your website. This is a very powerful way to promote your expertise, niche, and/or unique selling proposition. So long as you include the right calls to action, the audience that engages with your content will be more likely to visit your website.
Be an Educator
This form of website traffic is unique based on the prior level of interaction that users experience. The idea is to inform and educate your audience while addressing common questions and issues that are of relevance. For example, a real estate lawyer could benefit from publishing an article about ‘what to do when facing a home foreclosure.’ Any website traffic inbounding from that article could be a highly qualified lead.
Building Brand Awareness through Engagement
As the roots to inbounding traffic, the audience’s engagement with your content is what fuels the relationship. Here, quality and relevancy are paramount. Any content you publish is a reflection of your business and its brand. Be creative, but in a respectable context that relates to your target market.
Stimulate with Visuals
Some of the highest levels of engagement stem from visual content. Videos are a powerful way to communicate and engage with a potentially massive audience. And by optimizing videos for better search engine exposure, the content marketing potential skyrockets. Also effective are cartoons, comics, images, and graphics. Whether through an eye-opening infographic or hilarious comic, using creativity to build brand awareness is immensely effective and potentially viral.
Generating Natural Link Popularity for SEO
When content goes socially viral, it tends to attract a lot of popularity as a result. When people link to good content (link popularity,) it can earn a certain degree of authority. The primary measure of authority is typically a scale of 1-10 based on Google’s “PageRank” mechanism. So a webpage with a PageRank (PR) 6 is considered very high authority compared to a moderate PR 3. From a SEO standpoint, if webpage has a higher level of authority (or PageRank,) then the outbound links coming from that site will be more powerful.
Spark Buzz (and Backlinks)
So what does this all mean in terms of content marketing? Think of your brilliant piece of content as a link resource for SEO. Through almost any type of content, whether video, article or graphic, you can build links back to your website. If your content generates a lot of buzz and people start linking to it, the SEO link value from you content will only become stronger. It’s thus important to have a cohesive content marketing strategy that brings it all together.
Do you want to learn more about content marketing and how you business can take advantage? Contact us directly or make a comment below.
This article written by Tyler Tafelsky, one of our SEO & Website Optimization Specialists here at Web Presence Group.
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