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The scope of search engine optimization (SEO) is constantly changing, especially in the form of local SEO. Strategies that may have been successful one year ago may be obsolete today. Search engine optimizers must be at the forefront of their profession, absorbing any emerging channels, tools, and tactics that will send quality traffic to their […]
Read MoreCopywriting is one of the most under-appreciated yet ever-essential tasks in the organic SEO profession. Although link popularity and anchor text relevancy are the main drivers to better search engine rankings, the content of a webpage ultimately establishes its keyword relevancy. And from a user standpoint, quality and unique copy is what helps a webpage […]
Read MoreAmong the various strategies for organic search engine optimization is internal linking (also referred to as “cross linking”). When done logically and accurately, internal linking can improve both the search engine performance and usability of a website. Contrary to internal cross linking, external linking is executed between two different domains or websites. Search engines like […]
Read MoreIn comparison with traditional, off-line forms of local advertising, Pay Per Click advertising through Google search can offer ten-fold the ROI. In short, PPC advertising has become one of the most efficient, highly targeted forms of marketing. With the growing number of smartphone users, local search has progressed immensely over the past year. Pay Per […]
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Web Presence Group is a member of OIC Group, Inc. family of businesses. Web Presence Group is a website optimization company with ability to advance your brand’s web presence on the Internet. We offer more than just SEO and website optimization services. Our company provides web presence optimization solutions that influence traffic beyond the initial click.
