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The SEO processes for ecommerce sites are a much more advanced compared to traditional websites. In essence, ecommerce sites can be super deep with multiple levels of category and products pages. As a result, on-site SEO and website optimization hold much greater importance. There are a number of intricacies that can make or break an […]
Read MoreOne of the more unique concepts to stem from social networking is hashtagging. The hashtag was first born on Twitter, where it’s used to faciliate Twitter’s search algorithm. As a result of the hashtag’s popularity, it has been adopted by other social media sites, such as the growing Google+. The benefit of using the hashtag […]
Read MoreRemember the old days when optimizing a website was as simple as lathering the page with the same keyword repeated several times throughout the content (whether it was necessary or not)? It’s no surprise that search engine algorithms are becoming increasingly more complex every day. Old SEO tactics like exact keyword match domains, quantity of […]
Read MoreGoogle has recently integrated its social media network into its blogging platform by infusing Google+ sharing in the Blogger dashboard. This move should be a hint to SEO experts that social’s impact on search is on the rise. The inclusion of Google +1 buttons and social sharing options is also a way for marketers to […]
Read MoreAlmost all ecommerce websites are conceptually similar. They typically all have varying levels of product categories, sub-categories, product pages, shopping carts and checkout processes. Although there are always unique qualities, the strategies for ecommerce SEO are relatively consistent for most e-retailers. In this blog post, we share some of the most fundamental strategies for ecommerce […]
Read MoreWhether you operate your own marketing efforts in-house or help run a firm that provides ecommerce PPC services, there’s a number of opportunities when using the Google Display Network (or “GDN”) for online advertising. Many marketers balk at display advertising for a number of reasons. Not only does using the Google Display Network require a […]
Read MoreContent marketing is becoming more than just a buzzword in the Internet marketing and SEO industries. Content marketing is a rather broad term that underscores a powerful approach to promote a business on the Web. In short, creating brilliant content (whether in form of a video, article, blog post, or infographic) and marketing that content […]
Read MoreBrilliant content helps brands go viral. The social integration of the Internet over the past decade has streamlined the sharing of virtually all forms of content. As a result, content marketing offers limitless opportunities to grow a business’s web presence. Spanning from videos, images, and infographics to articles, blogs, and comics, the channels to exploit […]
Read MoreThe Internet marketing arena for ecommerce websites is becoming even more vast. Almost any product niche that’s applicable to online selling is emerging with new, powerful players. Just take a look at the search engine results for certain product-related searches. Below is just one example of the intense competitive nature that ecommerce Internet marketing has […]
Read MoreThe art of website optimization is more than just building optimized pages with keyword inclusion. Website optimization must also respect the SEO friendly fundamentals of web design and development. In other words, the back-end structure or mark-up language (HTML) of a website can ultimately influence SEO performance. So in this blog post we underscore some […]
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Web Presence Group is a member of OIC Group, Inc. family of businesses. Web Presence Group is a website optimization company with ability to advance your brand’s web presence on the Internet. We offer more than just SEO and website optimization services. Our company provides web presence optimization solutions that influence traffic beyond the initial click.
