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Common folk (those who are not SEO-inclined) think of SEO as a scientific process of “optimizing a website.” The truth of the matter is, on-page optimization is only about 30% of the SEO equation. Most of what drives a page to the top of the search results occurs off the website. It’s important to understand […]
Read MoreManaging an AdWords PPC campaign can be a cumbersome undertaking. It’s not uncommon for inexperienced marketers to quickly fail at PPC campaign management. This is primarily due to a lack of knowledge and understanding of the foundational techniques and best practices. Well now it’s time to learn from the mistakes of elementary search marketers. Below […]
Read MoreBuilding a credible online business requires more than just organic SEO, PPC advertising, and other forms of web marketing. To achieve sustainable online success, your company should focus on web presence optimization – a more holistic and strategic approach to digital branding. In addition to SEO and traditional forms of online marketing, a web presence optimization strategy […]
Read MoreThe practice of guest blogging is becoming a very popular tool for organic SEO and web presence optimization. Guest blogging offers tremendous opportunities to help SEO’s and Internet marketers expand their web presence in front of new audiences, all the while diversifying their link building efforts on new, publishing platforms. In short, guest blogging carries […]
Read MoreThe Internet marketing landscape is constantly evolving. Although SEO and social media marketing are still integral components to building a successful web presence, both of these mediums are changing rapidly. Most of these changes center on how SEO and social media marketing are becoming increasingly interrelated. With advent of Google Plus, as well as Search […]
Read MoreThere are many types of websites and blogs that can benefit from timely crawling and indexing. Especially for news and article-based blogs, quick Google indexation can help ensure that content is seen in search ASAP. Submitting a XML sitemap is a way of telling Google “Yo I published some fresh content, so crawl and index […]
Read MoreWebsite optimization is an ambiguous phrase that’s used in many content. But really, the simple definition of website optimization is the effort of making a website perform better. Whether to perform better for usability, search engine optimization (SEO), or conversion rate optimization (CRO), many processes of website optimization overlap in their core purpose. That is, […]
Read MoreThere’s a lot of commotion with respect to backlinks and how to perform link building properly after Google’s Penguin update. The matter of question centers on the anchor text of links: “what ratio of optimized, semi-optimized, and natural links should I be using?” In this post, I will define the five primary types of links, […]
Read MoreA Call to Action is a marketing term that refers to any prompt or trigger that marketers use in order to get a prospective customer/client to take action and take the next step toward converting into a sale. Within the context of Internet marketing, such terminology that would be associated with a Call to Action […]
Read MoreOpen Site Explorer is a must-have tool for any individual involved in search engine optimization (SEO). Developed by ever-powerful SEOmoz, Open Site Explorer reveals a wealth of information about the link data surrounding your website (or a competitor’s site.) The link data provided by this tool can help you analyze your off-site SEO efforts. If […]
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Web Presence Group is a member of OIC Group, Inc. family of businesses. Web Presence Group is a website optimization company with ability to advance your brand’s web presence on the Internet. We offer more than just SEO and website optimization services. Our company provides web presence optimization solutions that influence traffic beyond the initial click.
