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There’s no doubt that SEO is becoming more and more influenced by social media. The mission for both Google and Bing is to deliver the best search results possible to their users. With Google+ and Facebook (Bing,) a social mechanism has now been employed to search. The fact of the matter is: Humans trust content […]
Read More“When it comes to blogging, creating the actual content is the least important part of the equation.” Those are some powerful words by Ryan Deiss of Digital Marketer. In a recent blog post by Ryan titled Why Blogging is Dumb, he shares some rather enlightening and inspiring insights for content marketers. In short, content is […]
Read MoreOver my five-year career in the SEO profession, I have used a number of different tools to make my job more efficient. Although some tools are better and more expensive than others, I found a few that invaluable to my job as a SEO expert. Now engaged in ecommerce SEO, the use of these tools […]
Read MoreAny business with a web presence should make SEO a high priority. In essence, SEO enables businesses to attract more visitors to its website by increasing search engine visibility. Because users are actively searching specific keywords to find what they’re looking for, a website’s search exposure can result in quality web traffic and pre-qualified leads. […]
Read MoreIf you manage a PPC campaign in Google AdWords, then you’ll definitely want to conduct some optimization from time to time. “Optimization” is just a fancy way of saying “tuning-up” or “improving performance.” For most PPC campaign managers (especially those who maintain large AdWords accounts,) optimization can be an ongoing endeavor. To be adept in […]
Read MoreAfter SEOmoz acquired GetListed.org, a local SEO resource for all types of businesses and marketers, it’s evident that Google local search will be of primary focus in 2013. Depending on the keyword and geographic market, attaining a higher local search ranking can be difficult. There’s a number of on-page factors (such as reviews and Google+ […]
Read MoreIf you’re up-to-par with SEO or what’s happening in the search industry, you’ve probably caught word of the new Facebook Graph Search. Facebook’s Graph Search takes Internet search to a much more personal level. Users can perform a search for “sushi restaurants that my friends like” and “dentists my friends have been to.” For SEO’s, […]
Read MoreThere’s no question that great blog posts have incredible SEO potential. Google finds tremendous value in socially-favored content that has garnered the Likes, Tweets, Shares, Pins and +1’s of the masses. In short, great content that’s socially popular tends to rank very highly in the organic search results. In addition to producing brilliant content that’s well-liked amongst […]
Read MoreManaging a Pay Per Click (PPC) advertising campaign in Google AdWords can be a cumbersome endeavor. I often see PPC campaigns that are just a mess, and for many reasons. A little education can go a long way when trying to manage a profitable PPC campaign. Below I share with you five easy-to-learn PPC optimization […]
Read MoreThe best practices of SEO are changing. Instead of trying to game Google to get top rankings, the new standards of SEO focus on quality content gains popularity (and earns search engine authority) naturally. So in addition to “SEO,” the new standards emphasize social media and building meaningful connections. The way in which you optimize […]
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Web Presence Group is a member of OIC Group, Inc. family of businesses. Web Presence Group is a website optimization company with ability to advance your brand’s web presence on the Internet. We offer more than just SEO and website optimization services. Our company provides web presence optimization solutions that influence traffic beyond the initial click.
