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Local SEO can be an extremely effective marketing tool for all types of small-to-medium sized businesses. And although many perceive SEO as this ominous science formula that only Google specialist know, that truth is local SEO is fairly straightforward. In short, you can do local SEO on your own with the proper guidance. Perhaps you’ll […]
Read MoreWhether you’re technical SEO guru with a wealth of HTML knowledge or front-end content strategist, all calibers of search marketers can leverage Schema markup for SEO. Before you dive into Schema.org and try implementing these unique scripts, it’s wise to learn a few things about what it Schema markup entails. Even though it is advisable […]
Read MoreWhen most business owners and marketers think about their SEO strategy, content marketing and social media are two elements that often get segregated into their own unique strategies. The fact of the matter is, a successful SEO strategy demands the integration of both content marketing and social media. If you’re still on the fence about […]
Read MoreWith respect to Google’s vicious Penguin updates and the crack-down on over-optimized anchor text, it’s now more important than ever to diversify your site’s backlink portfolio. How? you might ask. Beyond the obvious ways of using more natural and variant anchor text, as well as ensuring your link sources are legit, you can include optimized […]
Read MoreIn early October 2013, Google released its fifth edition of the infamous Penguin algorithm update. The new Penguin update impacted a wide spectrum of webmasters and search marketers, spanning from aggressive link builders to small site owners conducting no link building at all. For the former group of link builders, the techniques that once lifted […]
Read MoreMany companies think of website optimization as a set of techniques to enhance search engine exposure. Some extend the definition further into more technical aspects of improving a website load speed, crawlability, and user performance. While the latter two components do accurately describe website optimization, the art of creating and executing a website optimization strategy […]
Read MoreBased on my experience creating law firm web marketing strategies over the years, I am now compelled to share some of my insights to the world. Ensuring your web marketing strategy is cohesive across multiple channels is absolutely essential in today’s digital age. And this is especially critical for law firms. Because legal professionals are […]
Read MoreEcommerce PPC management is often a complex and cumbersome undertaking. Unless you’re using PPC management software that streamlines various tasks and processes, you have to understand the intricacies of the advertising platform (namely “Google AdWords.”) Even if you are using software for ecommerce PPC management, these strategies still apply. Below are three foundational PPC management […]
Read MoreThe search marketing profession is vast with perspectives as to what constitutes SEO best practices. Whether or not they’re effective, or let alone righteous, most SEO companies have specific systems in place. Compounding the variance in perspectives is the fact that Google’s search engine algorithm is constantly evolving. SEO techniques that worked six months ago […]
Read MoreThe search engine results pages (SERP’s) for local keywords continue to evolve. Just take a look at the screen shot below of Google’s new Local Search results. For those of us who are avid Google users, the new look of these local search results is pretty fresh stuff. For SEO, it’s begging the question how […]
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Web Presence Group is a member of OIC Group, Inc. family of businesses. Web Presence Group is a website optimization company with ability to advance your brand’s web presence on the Internet. We offer more than just SEO and website optimization services. Our company provides web presence optimization solutions that influence traffic beyond the initial click.
