Author Archives: admin

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How SEO Services Can Help Grow Your Local Company

If you operate a local company, then SEO services can be the best investment to grow your brand’s visibility and gain more traffic. Whether you are as established business with a long track record in your area of expertise or a start-up looking to break into the market, establishing a solid web presence is vital […]

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Google AMPs: On Improving Your Site’s SEO & Mobile Usability

According to mobile usability data on page load speed, statistics show that roughly 40% of visitors will click off a page that takes more than 3 seconds to load. That represents a huge chunk of mobile web users, and many wasted opportunities for businesses, publishers, and website owners. And when these usability and engagement metrics […]

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5 Vital Elements of an Intelligent SEO Competitive Analysis

Why does your competitor’s website rank higher than your site in Search Engine Results Pages (SERPs)? What are they doing that you’re not? Are you missing out something? For starters, following the basics of SEO best practices blindly is not enough to rank your website highly in SERPs. You must delve deeper and unearth what […]

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5 Local SEO Tips for Chiropractors

For local chiropractors, SEO is a powerful marketing strategy to better attract new patients in your area. In essence, your chiropractic website needs to be optimized in order to increase its visibility for specific keywords that your target patients are searching. When your website starts to see greater visibility in the search engines, your practice […]

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Web Presence Optimization Strategy Guide

The phrase “web presence optimization” is becoming quite the buzzword in the SEO and Internet marketing community, and for good reasons. As SEO best practices continue to evolve in complexity and comprehension, success in organic search hinges on an all-encompassing approach to building a credible online brand. And that’s just what web presence optimization is […]

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A Simple Guide to Developing a Mobile Website Optimization Strategy

With Google’s new mobile search algorithm update due April 21st, most businesses need to create a mobile website optimization strategy to ensure their mobile search rankings don’t slip. Rather than seeing this change as a threat, successful businesses are seeing this as an opportunity to thrive over their competitors.  A mobile-friendly website is essential for […]

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Web Presence Strategy Development: The 7 Essential Elements

As the web continues to hold strong as the primary avenue for marketing, advertising, and branding, more and more organizations and brands are looking at ways to optimize their entire web presence. Unlike more focal avenues for lead acquisition (i.e. search engine optimization), developing a web presence strategy can be the fuel that takes a […]

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Creative Local SEO Strategies for Small Businesses

Local SEO is a significant component of bringing more traffic to your small business’ website (and to your business storefront.) There are a number of factors that Google considers when determining search engine rankings. And each month, Google refines its search engine algorithm to become more intelligent. While some local SEO and Google local search […]

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2015 Traverse City SEO Guide Provides Actionable Best Practices

The brand new 2015 Traverse City SEO Guide unveiled mid December and it’s loaded with best practice insights on local SEO specifically for business based in Traverse City, Michigan. The in-depth guide covers both on-page SEO and off-page SEO techniques, and depicts some of the vital differences and strategic basics of comprehensive search marketing program.  […]

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Respecting Social Signals & Creating a Socially-Integrated SEO Strategy

When optimizing a website to increase its visibility in Google organic search, there are numerous ranking factors that need to be understood. Among the most impactful variables that influence a site’s potential to rank highly in Google are: backlinks, domain authority, keyword use, and level of optimization. However one factor that’s earning more importance in the […]

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